The choice of a name defines a brand at birth, and shapes its future.
It may sometimes outlive it.
Patrimoine des Marques was born of a simple conviction: some names possess, from the moment they are created, a particular capacity to endure.
They do not merely answer to an era, a trend or a market.
They seem capable of building a history.
A name is destined to become an asset within your heritage.
A brand has signs, colours, forms, a territory.
Above all, it has a handful of words that endure through time.
They are the ones we remember and pass on, until they sometimes seem to have always been there.
A great name has the naturalness of an old word and the openness of a new one.
Some creations are not born of a brief, but of a conviction.
Private Collection brings together a selection of registered names, intended for brands to which they may one day seem inevitable.
In-depth semiological and cultural analysis
International linguistic expertise
UK & US English, French, Italian, German, Spanish, Portuguese, Scandinavian languages, Japanese, Korean and Mandarin.
Compatibility and suitability analysis
Against the brand’s semantic, lexical and cultural heritage.
Global mapping of occurrences across the Web
Preliminary international legal availability screening
Exact-match screening in WIPO databases.
First resonances
Signatures, territories and worlds in dialogue with the brand’s semantic and heritage values.
The names in the collection are never published.
They are presented.
Finding the right distance.
A name does not need to be strange to be distinctive.
It may be a familiar word, a transformed word, a constructed word, sometimes even a word that feels almost familiar.
Some names say. Others suggest.
What matters is not their degree of invention, but the rightness of the relationship they can create with a brand.
Heritage is less a refuge in the past than a resource for the future.
Discover the collection.
Each presentation is prepared specifically for the brand and the project concerned.
contact@patrimoine-des-marques.fr